Causes we care about?
At ALALELA, we believe in ethical, sensory luxury—where every fragrance tells a story, and every purchase makes a difference. Inspired by nature and artisanal craftsmanship, our brand is committed to protecting biodiversity and supporting causes that reflect our core values: environmental preservation and women’s empowerment.
NYOKI: A Symbol of Our Commitment to Biodiversity
Why Save the Leopard?
The NYOKI, or leopard in Lingala, is more than just an emblem for ALALELA. It embodies strength, elegance, and African cultural heritage—values that deeply resonate with our brand. In many African traditions, the leopard is a symbol of royalty and wisdom, worn by tribal leaders as a mark of distinction.
Yet today, this magnificent feline is critically endangered, and threatened by deforestation, poaching, and habitat destruction.
At ALALELA, we choose to act. A percentage of our revenue supports the conservation efforts of PARC DE CONKOUATI-DOULI CONGO in the Republic of Congo, working to protect leopards and safeguard fragile ecosystems.
Because protecting nature means preserving our heritage and future.
🌿 Join us in this mission. Become a sponsor of NYOKI conservation.
GMKM | Entrepreneur African Women's Sorority
Gweha Mudamolo Kokumisa Mwasi
“When women rise, the world thrives.”
At ALALELA, we celebrate elegance in all its forms—including the strength and creativity of African women. That’s why we proudly support GMKM – Entrepreneur African Women’s Sorority, a network dedicated to empowering female entrepreneurs across the continent.
GMKM is more than just a support program—it’s a movement. A space where women can learn, connect, and grow their businesses through:
- Mentorship to share expertise and guidance.
- Networking opportunities to foster powerful collaborations.
- Resources to drive innovation and sustainable growth.
We believe that empowering women economically is a catalyst for lasting social change. By equipping them with the tools for success, we help shape a more inclusive, prosperous, and sustainable future.
Join the GMKM sorority and be part of a new era of African entrepreneurship.
Support women’s empowerment today!
