Parfums de Grasse and The History of Perfume.
As a sign of hospitality, it was customary to bathe the feet of one’s guests in scented basins and to offer them garlands of flowers, oil of cloves, or flavored wines. Rome, “the capital of perfume”, made it possible to increase the trade-in plants.
Nero used perfume excessively, especially to mask the scent of his orgies.
The Romans seek medicinal virtues in aromatic substances. They introduce glass containers which will replace clay containers, They develop home fragrances. And the contact of the Roman people with the Etruscans and the Phoenicians increased their knowledge of perfumery.
Thus, perfumes experienced tremendous growth, sometimes going too far. The Romans use smells for their most important rites such as weddings or funerals.
The Arabs learned the secrets of chemistry from the Greeks. They are the undisputed masters of the trade-in spices and fragrant powders.
Perfume is a very important ingredient in Eastern countries because it is located on land conducive to the cultivation of plants.
In 1555, in Venice, the first European treatise on perfumery was born.
The History of Grasse Perfumes – Parfum de Grasse
The Italians are past masters in the art of treating leather, they are the ones who initiate the fashion for scented gloves in Grasse: “Spanish skin”: the skin macerates in rose water, then we add fragrant materials such as lavender, neroli, cloves, sandalwood. Everything is then mixed with animal notes.
The tanners of Grasse, to erase the smell of leather, used the natural essences of the region. And a corporation was born: that of the Glove Perfumers. The glove industry gradually declined and the tanners of Grasse completely abandoned the glove in favor of perfumes, in the middle of the 18th century.
Grasse, through the concentration of powerful industrial establishments of aromatic raw materials and its ancestral know-how, remains the World Capital of Perfumery. Also, Grasse is famous for the quality of its essences and its creations for luxury perfumery. Also, its perfumes for pharmaceutical products and cleaning products, food flavorings,
The know-how of perfumery in Grasse
is transmitted from generation to generation. Transformations from raw material to gasoline cannot always be automated. And it is this quality of know-how that also constitutes Grasse’s heritage. Perfumes of Grasse
Ans it is relevant to point that, the flowers are sometimes distilled in their country of origin, the raw material will arrive at the concrete state, and the transformation from the concrete to the absolute will take place in Grasse. This step is extremely subtle and delicate.
The iconic perfume with the effigy of ALALELA is La Fleur d’Oranger – Orange Blossom
In perfumery, orange blossom has a floral, waxy, sweet, powdery, and green fragrance. Compared to the essence of Neroli obtained with similar flowers, orange blossom smells stronger.
However, to diversify our products, we have retained other aromas such as Jasmin de Grasse and Verbena, including plants with beneficial scents, whose active properties we preserve thanks to gentle ancestral extraction techniques inspired by perfumery.
Why the Orange Blossom – La Fleur d’Oranger?
It was once the symbol of virginity and used in the royal families and the upper middle classes to crown brides. It is now emblematic of oriental perfumes and used for its delicate fragrance in Mediterranean pastries. Its sweet fragrance is conducive to calming.
Alalela creates a magnificent scented range of reed diffusers, home fragrances, scented candles, scented soaps, perfumes, and home decor. Alalela has projected as well introduce wellness and home decor handcrafted products.
Also, concerned about making your home a place of comfort and relaxation, ALALELA offers special editions of fragrances for textiles to give your textile interiors (sheets, curtains…) a pleasant smell during your relaxing.
Vegan-friendly, Alalela uses natural ingredients to give the perfect scents’ harmony reaching all of your senses.