The Founder of ALALELA – Architect of Timeless Luxury Scents & Slow Perfumery
Meet the mind behind ALALELA, the eco-luxury home fragrance brand that celebrates slow living, artisanal craftsmanship, and timeless scents. With a passion for perfumery, African heritage, and sustainable luxury, our founder has transformed the art of home fragrance into a sensorial journey that delights the senses and honors the planet.
A Journey of Scent, Memory, and Inspiration
How It All Began
During the isolation of 2020, at the height of the Covid-19 pandemic, Julie rediscovered the power of scent. Separated from loved ones and unable to travel, she found solace in memories of her family garden in Congo and her home in Spain, where the aromas of orange blossoms and hibiscus offered comfort.
These sensory memories became the foundation for ALALELA—a brand designed to bottle the essence of home, creating a sanctuary within one’s own space. From these beginnings, Julie’s vision expanded beyond personal comfort into a mission of heritage, empowerment, and mindful living.
Inspired by the legendary perfumers of Grasse and the Slow Perfumery movement, Julie envisioned a brand where every candle, diffuser, and home scent is crafted with intention, care, and respect for nature.
Crafting Luxury with a Conscience
ALALELA reflects Julie’s belief that true luxury is mindful, ethical, and enduring. Every creation embodies this philosophy:
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Timeless Scents: Fragrances designed to evoke lasting memories and elevate daily life.
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Artisanal Craftsmanship: Handcrafted candles, diffusers, and wax melts, blending African traditions with Grasse perfumery expertise.
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Sustainable Luxury: Vegan, eco-friendly ingredients, reusable packaging, and responsible sourcing reflect a commitment to the planet.
ALALELA is also a tribute to Julie’s Congolese roots and her father’s legacy. The name “ALALELA” honors the wisdom, strength, and guidance of her father, which continues to inspire every fragrance.
Empowering Others: A Platform for African Women
From the beginning, Julie envisioned ALALELA as more than a brand—it is a movement. She is committed to empowering African women, providing them a platform to showcase their talents, celebrate culture, and redefine their paths to success.
Through mentorship, collaboration, and inclusive practices, ALALELA exemplifies the resilience, creativity, and potential of African women, inspiring a new generation to pursue their passions with confidence.
Julie’s Expertise: The Mind Behind the Brand
Julie is a consultant specializing in business growth and marketing, as well as a digital AI strategist. with extensive experience in sustainability, fashion, and eco-conscious design. Her work has been recognized globally, including:
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Best Creative Fashion Consultant – Spain
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Swiss Fashion Sustainable Business Award
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Features in CNBC Africa, Marie-Claire, and Vogue
Her expertise combines eco-luxury innovation, cultural storytelling, and social impact, positioning ALALELA as a pioneering brand in sustainable home fragrances.
Through mentorship, collaboration, and inclusive practices at GMKM, Julie exemplifies the resilience, creativity, and potential of African women, inspiring a new generation to pursue their passions with confidence.
“Always remember where you come from and be proud of your roots as that is part of your identity.”
By embracing my belief in the power of nature and environmentally friendly practices, I set out to create fragrances that captured the essence of my African heritage. Alalela became a symbol of my resilience, creativity, and profound connection to the land that nurtured me.
Alalela
ceo / Founder
Experience ALALELA
Through ALALELA, Julie invites you to experience:
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Scented Candles & Diffusers: Handcrafted to create unforgettable atmospheres.
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Home & Linen Sprays: Subtle aromas for daily serenity.
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Artisanal Soaps & Ceramics: Thoughtful touches that delight the senses.
Every product reflects mindful luxury, ancestral inspiration, and sustainable craftsmanship, allowing you to embrace slow living and sensory elegance in your home.
Join Julie’s Vision
Discover the world of the founder of ALALELA and explore eco-luxury fragrances that celebrate heritage, sustainability, and timeless elegance. Experience the art of slow perfumery and transform your home into a sanctuary of serenity and quiet luxury.
